No matter what industry you work in, growth is always a top priority. How do you reach new customers? How do you get better results from your own employees? How do you reduce operational expenses? While there are many strategies you might use to achieve these goals, hiring multilingual communication services that can help your business grow is a key action that is well worth considering — especially for companies working with a multilingual population.
Here’s a closer look at some of the ways that translation services can have a very real impact on your company’s profitability.
1. Expanding Your Reach
There aren’t many people who spend time browsing websites that aren’t written in their native language. When trying to expand to a new market, customers will respond better when you communicate using terms they understand. In these situations, it’s only natural that you should translate your marketing materials to better appeal to new customer groups.
Of course, not all translations are created equal. The quality of your translation will have a direct impact on how these potential customers perceive your brand. The last thing you need is to be judged as incompetent or unprofessional due to sloppy translation work.
On the opposite side of the spectrum, when you provide quality translations that successfully communicate your brand’s values, you’ll greatly increase the likelihood of making sales with your new target group. Persuasive messages written in a customer’s native language will be far more effective, allowing you to increase your sales.
2. Regulatory Compliance
Regulatory compliance doesn’t just affect government agencies — it has a direct impact on every business. Regulatory and legal obligations are closely intertwined with a company’s actions, including its communications. Failure to follow the standards laid out by governments and other regulatory bodies can result in expensive fines and other penalties that disrupt the flow of business. Needless to say, such consequences can have a significant harmful impact on a company’s financial stability, especially when trying to expand to a new market.
Quality translation services help your company avoid these issues by ensuring that your reports, internal documents, and other communications are fully compliant with these regulations, no matter what language is being used. When quality translation efforts are paired with an in-depth knowledge of the different regulations that could affect your company, you can ensure compliance and keep your business efforts on track.
3. Employee Management
As companies expand internationally, using a mono-linguistic team no longer makes sense. You’ll need local employees who understand the cultural differences of their area if you want to make a lasting impression in a new market.
While international teams can fuel rapid growth, this is hard to achieve when communications are hampered by inconsistent translations. Company policies, step-by-step directions for performing certain tasks, and other important communications require clear and easily understood messaging, regardless of the language being used.
A poor translation could disrupt your employees’ productivity, forcing them to spend extra time trying to decipher what your communications actually mean. Even worse, poor translations could result in costly mistakes that are the direct result of a misinterpreted message. By making quality translation a priority, you will demonstrate how you value the contributions of all employees while also ensuring that they have the resources they need to be more productive in their work.
Building a Better Business
In today’s global society, you can no longer assume that your customers and employees all speak the same language. When translation efforts become a core part of your business strategy, you will be better positioned to achieve lasting growth. Utilizing translation services will allow you to effectively reach company goals, no matter how many languages you might need to speak to get there.
